Perhaps the most important asset of the importer is his knowledge of the preferences of the German and European consumers. Therefore he can assist the foreign producer in the promotion of his products. The importer knows the consumer at first hand, he can advice on the trends in the market so that a successful product placement is guaranteed.

Further on, by co-operation with an import trading company, the foreign producer saves time and money since he profits from the company’s specific knowledge on labelling, certification and sanitary/phytosanitary requirements.